Essay

7 min

Selling the dark

Selling the dark

Why a hotel in Nordland stopped apologising for winter, and what a room needs when the sun never rises.

Where it started

Every project begins the same way: I stand where the audience will stand and write down what they can see. Most of the design is deciding what to take away from that view.

What changed

The frame started as a practical thing, a way to tell a crowd where to look. Now it is the first thing I draw. It gives a place an edge, and an edge makes people curious about the other side.

If you are planning something and want to talk it through, the contact page is the quickest way to reach me.

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